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How To Rank Higher on Google

Introduction

Many new SEO experts make mistakes and errors when first beginning their SEO journey. Avoiding these common mistakes will help you rank higher on Google. This article will dig into the top 10 SEO mistakes to avoid.

Mistake #1: Not Focusing on Keywords

Keywords are one of the most important aspects of SEO. Conduct in-depth keyword research and put those keywords into your SEO strategy. Not focusing on proper keyword research will limit the visibility and discoverability of your website.

Mistake #2: Ignoring Off-Page SEO

While on-page SEO is important, off-page SEO is equally important and can help you improve your rankings. Off-page SEO includes building backlinks, optimizing your social media presence, and building brand citations. Backlinks are very important for ranking websites and content.

Mistake #3: Not Using Header Tags

Header tags help structure your content and make it easier for Google to index your site. Header tags also tell search engines and readers what your content is about. Use H1 tags for your main headings, H2 for subheadings, and so on. Ensure that your header tags follow a hierarchy and are optimized with keywords.

Mistake #4: Not Optimizing Your Images

Images can help you improve your website's user experience and engagement. Optimize your images by using descriptive filenames, and use alt tags and captions. Alt tags should provide a concise description of the image and include keywords.

Mistake #5: Not Using Internal Links

Internal links help Google understand the structure of your website and the relationship between different pages. Use descriptive anchor text and consider the context when linking.

Mistake #6: Not Creating High-Quality Content

Creating high-quality content is essential for SEO. Original, well-written, and informative content will help you attract and engage users. Ensure that the content is tailored to the audience, provides solutions, and is free of errors.

Mistake #7: Not Paying Attention to Site Speed

Google uses page speed as a ranking factor. Test your website speed and make improvements if needed. Remove unnecessary images, leverage browser caching, and optimize image sizes to improve your website speed and browsing experience.

Mistake #8: Not Using Structured Data

Structured data helps search engines understand the content of your website. Implement structured data to describe your business, products, and services. Structured data can lead to better ranking and SEO performance.

Mistake #9: Not Submitting Your Website to Search Engines

Make sure to submit your website to search engines like Google and Bing. This helps them index your website and make it eligible to rank in search results. Submit sitemaps and ensure that your website is crawlable.

Mistake #10: Not Tracking Your Results

Finally, it's important to track your SEO results and see what's working and what's not. Implement Google Search Console to track your SEO performance and user behavior. Use tools to help monitor your rankings, track your traffic, and identify opportunities for improvement.